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Global Communities Through Behind-the-Scenes Content and Live Build SessionsBeyond simply displaying finished products, forward-thinking luthiers have embraced the educational potential of social media by sharing behind-the-scenes content that demystifies instrument construction.
While Snapchat has taken steps to improve relationships with its creators by introducing features such as native commerce and the Storytellers programme, the absence of an ad revenue-sharing model has kept the platform relatively free from some of the criticisms faced by competitors like YouTube.